Send a welcome email when a customer account is enabled

When a customer signs in to your store for the first time, Shopify enables their customer account. This workflow welcomes them with an email through your connected sender, in the customer's language, with the customer's first name and your store's name and link.

One trigger and one Send Transactional Email step. The recipient, the language and the variables are already filled in from Flow's data; you only choose the sender and the layout.

What it needs

• The app installed, with an email sender connected (Email senders overview) and an email layout for this email (Build an email layout).
• After the import, open the Send Transactional Email step and choose that sender and that layout. The file cannot carry them: they belong to your store.
• Nothing else: Customer account enabled is a built-in Shopify trigger.

Get the workflow

1. Download the .flow file attached at the bottom of this page.
2. In your Shopify admin open Flow, click Import and choose the file.
3. Open the Send Transactional Email step, choose the sender and the layout, and save.
4. Click Turn on workflow.

The file is an export from Shopify Flow itself. Do not edit it by hand; change the workflow in Flow after importing it.

How it works

1. Customer account enabled starts the workflow when a customer's account becomes enabled. With customer accounts, Shopify does that at the customer's first sign-in, whichever way they sign in (email code, Shop, Google, Facebook, Apple or another identity provider). With legacy customer accounts, it happens when the customer activates the account from the invitation email.
2. Send Transactional Email sends the layout you choose to {{ customer.email }}, in the customer's language ({{ customer.locale }}), with these variables: customer_name, shop_name and shop_url. The step also passes the customer itself, so the layout can attach a file from a customer metafield (Attach a file from an order or customer metafield).

This template or the welcome email on customer creation?

Send a welcome email when a customer is created starts for every new customer, including the ones created at checkout or by an app who never sign in. This template starts only when a customer actually signs in, so the email can be about their account: order history, saved addresses, faster checkout.

Turn on one of the two, not both, or a customer who creates an account and signs in gets two welcome emails.

Build the layout

Greet the customer with Hello {{ variables.customer_name }} and link {{ variables.shop_url }} from a button. Every variable the step sends is read in the layout as {{ variables.name }}; the Use in Shopify Flow card on the layout page lists the ones your layout uses. See Passing data from Shopify Flow.

Make it yours

• Add a condition on customer.emailMarketingConsent.marketingState Equal to SUBSCRIBED if the email contains an offer.
• Add a Wait step before the email if you prefer to welcome the customer a little later.

Next steps

• Workflow templates - all templates.
• Send emails in your customer's language - a translation per customer language, picked by the Language field.
• History and troubleshooting - check that the email went out.